The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Radio & Audio
Rock DNA
Agency: AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client: Billboard Category: Experiential Radio & Audio
Sound Scales
Agency: VML UK / London + VML / New York
Client: Diageo / Baileys Category: Experiential Radio & Audio
Unsilence the Crowd
Agency: Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client: Sela Category: Experiential Radio & Audio
Voice 2 Diabetes
Agency: Klick Health / Toronto
Client: KVI Brave Fund INC Category: Experiential Radio & Audio
Missed Birthdays
Agency: adam&eveDDB / London + CALM + ITV
Client: CALM x ITV Category: Experiential Radio & Audio
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries Category: Experiential Radio & Audio
Award:
2025 Radio & Audio-First Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA001G
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
LePub / Milan
Client:
Heineken
Title:
The Superstitious Call
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA006S
Award:
2025 Radio & Audio-First Merit Award
Agency:
AlmapBBDO / Sao Paulo + Acaca / Sao Paulo + Punch Audio / Sao Paulo + 20DASH / Sao Paulo
Client:
Billboard
Title:
Rock DNA
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA026M
Award:
2025 Radio & Audio-First Merit Award
Agency:
VML UK / London + VML / New York
Client:
Diageo / Baileys
Title:
Sound Scales
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA027M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Sela X Newcastle United / Jeddah + VML UK / London + Spectacle Partners / London + CuteCircuit / London
Client:
Sela
Title:
Unsilence the Crowd
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA028M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Klick Health / Toronto
Client:
KVI Brave Fund INC
Title:
Voice 2 Diabetes
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA029M
Award:
2025 Radio & Audio-First Merit Award
Agency:
adam&eveDDB / London + CALM + ITV
Client:
CALM x ITV
Title:
Missed Birthdays
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA030M